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B2B & SEO

With a background exclusively focused on F&B and hospitality, Kylie has worked with publications like Time Out Singapore and lifestyle company The Lo & Behold Group. As a full-time copywriter at food-tech start-up firm Oddle, she was exposed to the ins-and-outs of B2B/B2C marketing, SEO writing & content strategy. Her current role at the largest Hilton hotel in APAC has expanded her skillset to include stakeholder management, brand marketing, media hosting, and more. Outside of work, Kylie spends the majority of her time pursuing her decades-long obsession with pop culture and living vicariously through celebrity Instagram feeds.

Words, words, words.

— Hamlet, Act 2 Scene 2 

Recent

Oddle •

Rewriting the Restaurant Reservations Playbook

The restaurant reservations landscape is shifting, but not in the way you think. When dining restrictions were eased back in June 2021, restaurants experienced a spike in bookings. Reservation platforms became a necessity for most F&B businesses as they struggled to cope with overwhelming demand.

The rise in bookings was a boon for reservation platforms, many of which embarked on expansion plans. Given the rapid digitalisation during the pandemic, it was expected that reservation platforms would experience an uptick in usage, particularly as more F&B businesses became aware of its benefits.

But these predictions would prove over-optimistic.